Companies are facing an increasingly changing market. Customers who require new products or services that they traditionally received. On the other hand, the digital revolution that began with the increase in data, the possibility of connecting in previously unthinkable places, together with artificial intelligence, remodeled customer expectations. This enhanced companies to redefine the borders where they should develop.

Everything that until now delineated "rules and borders" in organizations, began to become diffuse. Thus, it begins to identify that the borders of the traditional industries are blurred. Companies that transform, of being automotive go to provide mobility solutions. Others, being retailers become video streaming. From the Technology to Financial Services. From pharmacies to health management centers. And so, you can find many examples, including digital native calls that are born without any physical limit or restriction. Let's review real cases. Perhaps one of the most commented is that of Kodak and what happened in the cameras industry. He was a precursor in digital photography but did not get to transform in time since an unthinkable competitor, from another industry: telecommunications. He added to smartphones a huge amount of functionalities that strongly affected players of innumerable industries, in addition to photography, calculators, watches, GPS among others.
In this way, as the limits between the industry sectors continue to blur, the executives of many traditional companies will face new players who had not seen before as potential competitors; Those who pursue different objectives from those of their traditional rivals.

That is, a break with the arrival of a competitor is generated with a new value proposition that affects competition within the industry, erasing the limits and demolishing the traditional traditional structure. This "break" is not only for additional competition, but the foundations of that competition are being redefined. The game is being changed to which companies were accustomed to playing. Change the court, the formation of the teams and the rules of the game.

In this new environment, different capacities are required from existing ones. Defending the company's position is a critical mission, but it will also be to seek and capture all possible opportunities accelerating changes. Are you able to develop all these capabilities at the same time? Every day you can see how large companies begin to realize that the "old way of winning" is no longer as effective as it used to be. This disruption shows that the "game" is changing, which has different objectives and that the rules used to evaluate the competitor are no longer so applicable. In this new "competition" with players who are playing beyond the limits, it begins to glimpse that more and more industries converge under new, broader and more dynamic alignments, what we start calling ecosystems.